We specialize in comprehensive brand analysis, leveraging over 2,000 data points to deliver data-driven insights that drive strategic growth. By tracking brand visibility, consumer sentiment, and market positioning, we provide the intelligence brands need to lead with impact. From cultural alignment to competitive benchmarking, our approach empowers brands to navigate a rapidly evolving landscape with precision and purpose.
The Digital IQ Index
Gain a 360° view of your brand’s online impact through over 2,000 data points, measuring everything from digital visibility to paid media effectiveness. Our Digital IQ Index provides actionable insights to identify strengths, close gaps, and optimize your digital presence for maximum ROI.
What We Measure:
Brand visibility, influence, and ROI using 2,000+ data points. Monitor engagement, content impact, media spend, and influencer alignment. Benchmark performance to identify growth opportunities.
Competitive Intelligence
Comprehensive market indexing to benchmark performance, track consumer sentiment, and assess competitor AI strategies — positioning your brand strategically while forecasting emerging trends.
What We Measure:
We analyze market share dynamics, consumer behavior shifts, competitor AI adoption, and crisis indicators to provide a 360° view of your brand’s standing and strategic positioning.
Brand Equity Indexing
Ensure your brand resonates with today’s audiences through targeted analysis of consumer sentiment, brand reputation, and cultural alignment. We assess how effectively your brand’s purpose, values, and messaging align with societal movements like DEI and sustainability while tracking brand recall, advocacy, and loyalty among key demographics like Millennials and Gen Z.
The Digital IQ Index
Gain a 360° view of your brand’s online impact through over 2,000 data points, measuring everything from digital visibility to paid media effectiveness. Our Digital IQ Index provides actionable insights to identify strengths, close gaps, and optimize your digital presence for maximum ROI.
What We Measure:
Brand visibility, influence, and ROI using 2,000+ data points. Monitor engagement, content impact, media spend, and influencer alignment. Benchmark performance to identify growth opportunities.
Competitive Intelligence
Comprehensive market indexing to benchmark performance, track consumer sentiment, and assess competitor AI strategies — positioning your brand strategically while forecasting emerging trends.
What We Measure:
We analyze market share dynamics, consumer behavior shifts, competitor AI adoption, and crisis indicators to provide a 360° view of your brand’s standing and strategic positioning.
Brand Equity Indexing
Ensure your brand resonates with today’s audiences through targeted analysis of consumer sentiment, brand reputation, and cultural alignment. We assess how effectively your brand’s purpose, values, and messaging align with societal movements like DEI and sustainability while tracking brand recall, advocacy, and loyalty among key demographics like Millennials and Gen Z.