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Due to Covid-19, we are experiencing delays in production. Unfortunately, new orders will not begin shipping until after the 22nd.

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We are on a mission to redefine the relationship between people of color and the world of health & wellness. 

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Click to View All Must Read Articles

Blackfishing, and Its Consequences for Black Communities

Blackfishing, and Its Consequences for Black Communities

Blackfishing entered the lexicon in 2018, when a Swedish Instagram influencer by the name of Emma Hallberg went viral for posting pictures that made her seem to be of Black or mixed race heritage, when in fact Hallberg is a white woman. The backlash was swift, with multiple Twitter threads calling out Hallberg and influencers like her for pretending to be black for profit. The phenomenon was coined blackfishing. 
Colorism, A Different Kind of Racism

Colorism, A Different Kind of Racism

Colorism is a problem that plagues nations across the world. It is rooted in Westernized standards of beauty and somehow weasels its way into nearly every culture, pitting people of similar ancestry against each other.
A Quick Overview of Systemic Racism in America

A Quick Overview of Systemic Racism in America

I'm sure it is no coincidence that we are taught that in 1865, the 13th Amendment to the United States Constitution outlawed slavery and other forms of involuntary servitude. Black slaves were freed, and so all problems stemming from the outrageous practice of slavery faded into the ether.